Sharing Ideas … Driving Futures
By Lee Broughton
Hello…Welcome to Forewords! My name is Lee Broughton and I oversee corporate sustainability for Enterprise. My hope is to encourage some lively conversation about smart, responsible ways to do business by sharing our thoughts and learning about what’s on your mind.
I’ve been around business for some years, but I’m extremely new to doing such things in a forum like this…in fact, I feel a little like Adam Braverman on the sitcom, Parenthood, when he meets his new and funky, cool boss for the first time and mistakes him for a delivery guy! It might take a while for me to sound funky and cool (I’ll admit I may never get all the way there), but deep down I know that guy’s in there and with your help we’ll get him out. ?
The first question you might ask is: Why are you doing this?
We don’t pretend to have all of the answers, but you have to start somewhere, right? We have launched a worldwide strategy called Driving Futures. It’s an industry first and we hope you’ll think it’s one-of-a-kind as you get to know it. Essentially, it is how we approach sustainability. Noodle around on www.drivingfutures.com to get a feel for it. But I can tell you upfront that it’s much more than a corporate initiative. It’s an ongoing commitment to take good care of our customers, our employees and the parts of the world we touch with our business Sound a bit like corporate speak? Maybe. But we know that all of this is great for business and ultimately contributes to the bottom line in the long run.
By definition, sustainability is about taking the long-term view. As a privately held and family-run company, we are uniquely positioned to take a forward-looking approach to our business. That’s hard to do, and we don’t claim to be perfect at it…far from it. However, we use long-term vision as our insurance against the mindset that can lead to short-term gain at the expense of our future success. We have a long way to go in this area, and I hope this blog becomes a place where we can all share ideas about this.
One last point I would like to make: People’s transportation needs are constantly evolving. We are in the unique position to be able to fund research into renewable, plant-based fuels, offer electric and hybrid cars to consumers, and building and renovate our facilities in line with our Enterprise Sustainable Construction Protocol. These are all part of our search for new and better ways to reduce our environmental impact, make our business stronger and meet those evolving needs of our customers.
But it isn’t just about us….it is about a dialogue and forum to share our ideas, learn and collaborate. Consider Forewords an open door for dialogue and ideas on the sustainability issues that matter to us all. I look forward to hearing from you.