Vision Statement

Our vision is to enhance our leadership stature, differentiate us from our competitors and bolster the cause of keeping the passenger vehicle economically viable and socially acceptable.


Our founder, Jack Taylor, built the business on a solid foundation of honesty and integrity. Today, nearly 60 years later, we still firmly believe in great customer service, employee opportunity and engagement in our communities. These values are felt in our daily interactions, and in our operations.


We believe it’s our responsibility to live what we promote, to work for positive change and to keep the greater good in the very forefront of our practices. You’ll see it at every level, from the rental desk to corporate leadership. With an internal Cultural Compass to guide us, encouraging and implementing new ideas is both part of our philosophy, and our culture.


Waste: Reduce company-wide paper use by 40 percent by 2020 by introducing tablets in local offices.
Greenhouse Gas Emissions:Reduce Scope 1 and Scope 2 greenhouse gas emissions by 10 percent by 2020 from our 2015 baseline.
Energy/Water: Reduce direct and indirect energy use and related costs each year, using the previous year as a baseline.
Workforce Development: Continue investing in all of our employees.
  • Management: Complete an average of at least 3 days of professional development per year per full-time employee.
  • Core: Encourage employees to attend relevant sessions, take part in company events or programs and forums.

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